The hotel is a a reminder of it's hayday. I can't complain about the home (guests that wat up at 6am to watch soaps is a different story) but if you want Hilton quality, stay at the Hilton, if you want a bed for the night with dated decor.... Perhaps a little unfair, to referb this massive hotel it would have to be done floor by floor, but by the time they have done, the previous floors would be outdated.
It's an odd one, I believe if you had each floor as a theme floor they would have more success but it does feel like the hotel is catered for the 1/2 pint shandy coach tours but has potential to be boutique and budget.