Across the street from Gate 89 of the Haram (The Sacred Mosque). For bathroom breaks for instance, you may realize that it is just 3-4 more minutes (i.e., convenient) to walk back to the hotel than use public toilets.
Breakfast buffet - the single most important meal you'll take - is quite extensive and high quality.
Rooms have view of the Haram, and are clean, comfortable and spacious.
Pretty much next to the Fairmont, yet better price.